Social Media Marketing (SMM) is the use of social netowrks, online communities, and/or blogs for the purpose of marketing, public relations, customer service and sales. Places like FaceBook, MySpace, Twitter, LinkedIn, YouTube and Flickr (to name a few) are the most common social media marketing tools.

SMM is an advertising tool that makes use of social netowrks to help increase their web presence. Instead of a company having to rely on adverting banner ads on various websites, they get contact through online conversations and fan pages.

SMM helps in search engine rankings by receiving a lot of permanent links from outside websites. Your site is exposed to a large group of people which differs from the old advertising banner ads. These social communities can be a great source of web traffic for your webiste. SMM is one of the best ways to draw people to your website to see what you have to offer.